Methodology

Money Management Services are a primary business, not an afterthought
	My Methodology is consistent with my growth-oriented approach, and collectively by design contributes to the success of investment strategies, that are specifically calculated to meet the overall plans of client’s individual goals and objectives.
BUY PROCESS Step 1: Top-Down Analysis: I am first and foremost a "top-down" money manager. I consider what industries and sectors will benefit from powerful wheels of change, which are always in motion. I first look at history and from it try’s to decipher what is fact from what is opinion, from the facts I draw my own conclusions. I then formulate trend lines from the past and extend them into the future. My goal is to position portfolios along those trend lines. I look at industries and sectors, which stand to benefit from broad sweeping economic, political and social demographical trends or technology advances. I work to determine the benefactors of change. Once change is identified, I consider companies who are the industry leaders and before I invest, I must see a strategic edge over alternative investments in the same or similar business. Step 2 Quantitative Analysis: The objective of my second step is to identify companies based upon their stock’s relative performance. I prefer stocks that have shown strong relative strength and we try to avoid individual stocks that may be trading in a downward trend. I believe the health of a company’s stocks is directly correlated to the health and well being of the corporate entity. Step 3 Fundamental Analysis: My fundamental analysis focuses upon finding those companies with sustainable growth in sales and earnings. Specifically, I am looking for highly defensible and competitive advantages in fast growing markets with superior corporate management. “I examine balance sheet strength, as well as overall quality of earnings and assets. Particular attention is paid to a company's position in its markets and its reputation. The quality and acceptance of its products or services and the nature of the company's competition give us clues as to potential growth prospects.” SELL DISCIPLINE I regularly review positions on a technical and fundamental basis. Four events can trigger the sale of a security held in a portfolio. The first, and most frequently occurring reason, is poor performance relative to the portfolio's benchmark or Industry sector. Second, favoring a candidate deemed to have higher potential for sustained growth. Third, a negative change in the fundamental outlook of the security or it group and fourth, an increase in the risk characteristics of the stock identified by an in-depth study or review.